Five signs your business has outgrown its website

A website is rarely finished. It is a working tool, and tools wear out as a business grows. The trouble is that the signs are easy to explain away, so many companies carry a struggling site for years.

If you recognise two or three of these, a rebuild is probably cheaper than another year of workarounds.

• Pages load slowly on a phone, and visitors leave before they see anything.
• Updating a simple page needs a developer, so the content goes stale.
• Enquiries have dropped even though your business is busier than ever.
• The site looks dated next to competitors, or no longer matches your brand.
• You cannot connect it to the tools you now use, such as payments, a CRM or booking.

Start by writing down what the website should do for the business today: generate enquiries, take orders, support customers. Then compare that with what it does now. The gap is your brief.

A good rebuild keeps what works, such as content that ranks, and fixes what does not. It should also be fast on an entry-level phone, because that is how many of your customers will see it.

Ask for an honest audit before committing to a rebuild. A reputable team will tell you what to keep, what to change and what it will cost, in plain language.